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All Briefs Decisions Specs Retros

brief

IV Iris Vahidi · updated 2 hours ago

AI summary

Bramble brand refresh discovery. Client wants softer palette but worried about losing energy. Bringing 2 directions (evolution + rebuild). Concepts June 2. Iris+Casey.

client:bramble discovery brand

Choosing the Bramble Direction

decision

FB Felix Brand · updated 2 hours ago

AI summary

Presenting evolution as primary, rebuild as alt. Evolution preserves equity. Aria builds deck for June 9.

client:bramble decisions

Mid-Project Retro — Halcyon Site

retro

CH Casey Holm · updated 2 hours ago

AI summary

Halcyon shipped 2wk late from a 10-day type-pairing drift. New rule: creative decisions blocking past 3 days get escalated.

client:halcyon retro process