Bramble Brand Refresh — Discovery
AI summary
Bramble brand refresh discovery. Client wants softer palette but worried about losing energy. Bringing 2 directions (evolution + rebuild). Concepts June 2. Iris+Casey.
Initial discovery session with Bramble's marketing lead. They want a brand refresh anchored on a softer, more grown-up palette. Concerns about losing the energy of the current identity. We agreed to bring two directions: an evolution that keeps the wordmark and a more complete rebuild. Internal target is concept delivery on June 2. Iris on creative, Casey on strategy.
AI-generated tags
client:bramble discovery brand