Choosing the Bramble Direction
AI summary
Presenting evolution as primary, rebuild as alt. Evolution preserves equity. Aria builds deck for June 9.
After internal review, we are presenting the evolution path as primary and the full rebuild as the alternative. The evolution preserves enough equity to keep their current customers oriented while modernizing the typography and refining the palette. We expect Bramble to choose the evolution but the rebuild lets them feel the contrast. Aria builds the deck. Presenting June 9.
AI-generated tags
client:bramble decisions